The kind of media institution that would distribute our media product would be one willing to take a risk aiming the material at new target age group and target market.
Being a gothic horror genre, our opening sequence will effectively create a sense of fear for the audience with the high pitched tones, darkness of the forest and also the eeriness of the terrifying ending. The type of production company that would distribute our film would be small as we are very small producers, they would take the film from the beginning all the way through to final product, this is because we have no experience but we do have a fantastic opening sequence. The funding could potentially come from a loan or money already involved within the business; this will be paid back in time as long as the film is successful.
Product distribution is one of the four elements of the marketing mix. It is where an organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user. The company will take on your film after being produced and allow the target market the opportunity to view it in a number of different ways.
Furthermore, the production company that we will need to distribute our product would have to be an english producer as it is a low budget, English horror film, it can be seen that this would not be successful as it has not been seen before but we feel that this gap in the market can be broken into to show what the UK market has to deliver in the gothic genre.
The reason that producers want an institution to distribute their film is so that it gets into the market globally, the films distribution allows the audience and target market to view the film by purchasing it, a percent of that price goes back to the producers. The reason producers want strong distribution is so that they can make the greatest profit possible from their production.
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