Question 4

Who would be the audience for your media product?

Being a genuine gothic horror we have decided to aim our product at the age range of 16-35, we fill that this is the appropriate age range as it is the widespread group that are able to enjoy the horror genre in a specific way.

It can be seen from research of box office statistics that the most famous gothic films are the 4 Saw sequel films. These films had the same target age range as what we have and it is because of this we have given our product this target age range because we feel it is the most suitable for our particular presentation.

These two teenagers are 18/19 years old, they are our most suitable age range as they are most interested in the horror genre and fear is a rush of adrenaline for them.

The reasons for us aiming our product at this age range is because we feel that is it the most suitable for what we are trying to present, which is a gothic/horror opening sequence that brings ultimate fear upon the selected audience through the usage of a dark setting, horrific camera angles and a demonic creature.

However there is possible chance that an older age group will audience our film, this all depends on their taste in film and if they feel our film has potential quality.

Question 3

What kind of media institution might distribute your media product and why?

The kind of media institution that would distribute our media product would be one willing to take a risk aiming the material at new target age group and target market.

Being a gothic horror genre, our opening sequence will effectively create a sense of fear for the audience with the high pitched tones, darkness of the forest and also the eeriness of the terrifying ending. The type of production company that would distribute our film would be small as we are very small producers, they would take the film from the beginning all the way through to final product, this is because we have no experience but we do have a fantastic opening sequence. The funding could potentially come from a loan or money already involved within the business; this will be paid back in time as long as the film is successful.

Product distribution  is one of the four elements of the marketing mix. It is where an organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user. The company will take on your film after being produced and allow the target market the opportunity to view it in a number of different ways.

Furthermore, the production company that we will need to distribute our product would have to be an english producer as it is a low budget, English horror film, it can be seen that this would not be successful as it has not been seen before but we feel that this gap in the market can be broken into to show what the UK market has to deliver in the gothic genre.

The reason that producers want an institution to distribute their film is so that it gets into the market globally, the films distribution allows the audience and target market to view the film by purchasing it, a percent of that price goes back to the producers. The reason producers want strong distribution is so that they can make the greatest profit possible from their production.

Question 2

How does your media product represent particular social groups?

The unconventional characters in our opening sequence do not represent their social class a great way, the dialogue in which they use is informal as they are having conversation, their actions, i.e. running and laughing are stereotypical of young school girls. It was very hard to find a gothic film which involves young school children, this is because it is a tough task to grasp and succeed in doing so, however we feel that it is very effective in the way we have used it in our characters.

The reason for our setting representing a particular social group is because we feel that teenagers the most suitable group for playing around in a forest, this is because they feel that it is exciting and also at the same time it gives of a high adrenaline rush.

A screen grab of the two female characters involved in our opening sequence.

An image of how we want our character to be portrayed is similar to the child horror character in the film 'Orphan'.

Evaluation Introduction/Question 1

In what way does your media product use, develop or challenge forms and conventions of real media products?

The way in which our opening sequence uses, challenges and even develops forms and conventions of real media make it the gothic product in which we were trying to create for the audience.

Our demonic opening sequence uses a vast amount of gothic and horror conventions, for example the structure is very snappy, there are no blank screens, action and/or dialogue are continuous throughout to keep a high intensity for the audience. The style in which we used to present our credits and also the style in which we filmed was conventional, this is because we based our film on a gothic genre. Even though the genre of gothic can be seen as cliché the way in which we filmed the genre and the selected setting make the opening sequence conventional but also makes it mysterious and eerie for the audience. Furthermore the sound effect and music we used throughout the film are substantially gothic and used purely to create a sense of terror for the audience. The editing and special effects that we used were slightly of gothic conventions, we used fast cuts to increase intensity and also the darkness and eeriness.

The camera work can be seen as both conventional and also un-conventional, the handled camera shots make the audience build fear but at the same time the dialogue shots are un-conventional for the gothic genre, we have done this to challenge the genre and show the audience an unfolding incident.

However our introduction of characters is far from gothic conventions, it is a sudden cut into dialogue of the two characters in which find themselves in great fear further on in the sequence.

Evaluation - Audience Feedback

At the top is our rough cut product, tis is with none of our editing or soun effects.

These are our feedback videos in which were helpful as they old us what they thougt would be good, it is also helpful as they are o target age range givig us evidance of hat they want in a gothic genre product.

Final Opening Sequence

Below is our final opening sequence - 'Forest That Lives'

Production Report

As a group we made the majoprity of our decisions together, the key decisions in which we made when editing the film where;

• We chose to use fast editing to increase the tempo of the film, it was evident from our research of the 'horror' genre that the clips where short with fast editing in order to create tension for the audience.

• Another group decision in which we made was to play the titles over a a setting the scene clip, our rotary clip of the forest at the beggining allows us to hit 2 birds with one stone, we are able t acreate the scene in a terryifyinf way and also we are abvle to role the credits. The font we used was decided as a group, the orator 90 font suited our genre best as it was simple but effective.

• The final group decision in which was crucial to our final product was the music that we used, we found out form our reseacrh that music is what makes the audience most fearful, a high pitched note creates fear as it comes as a shock to the audience. The track 'bump in the night' was perfect for our setting as it was not to dramatic but gave us the high pitched tones in whihc we was looking for.